Adidas Runtastic Forest Run Campaign

About:
Creative direction for Adidas Runtastic environmental campaign. The campaign was part of the Global design challenge. 
The purpose was to engage users to use the Adidas Running app and at the same time create awareness around climate change, and to combat deforestation by planting a tree for every 10km run. 
The campaign's goal was to make a logo, Instagram post, Instagram story, In-app message, Newsletter, and Landing page. 
Year: 2022