About: Creative direction for a campaign raising mental health awareness.
Every year, the 3rd Monday in January is considered the most depressing day of the year. Mental health is a topic rarely spoken of but so important to address, especially now in COVID times.
Some people are having difficulties coping with the challenges in front of them and we might be able to help bring those smiles to their faces again.
How? Throughout a set of visuals on social media, we are raising awareness of the Playbrush brand and the importance of mental health.
In focus, we have a black and white image of a person holding a Playbrush. The reason why the image is black and white is a representation of the mental stage person is at.
By covering their eyes and face with the part of Playbrush logo, it’s a representation of anonymity, but with the smile on it, which means Playbrush can bring back a smile on their face.
Year: 2022